The Baby Boomers (Born 1946 to 1964)
Key Influences:
-Vietnam War
-Putting a man on the moon
-Television
-Women’s liberation
-Sexual revolution
-Environmental Concerns
Other names:
Boomers; “Me” Generation

Generation X (Born 1965 to 1976)
Key influences:
-Demoltion of the Berlin wall
-The abundant economy in the 1980s and 1990s
-The dot-com economy
Other names:
Baby Bust; Xers

Baby Boom Echo (Born 1977 to 2000)*
Key Influences:
-Rodney King beating
-Columbine High School Massacre
-911
-Y2K
-Internet
-Video games
-Instant messaging
Other names:
Generation Y; Nexters; Internet Generation; Millenials

*I fall into this generation

Excerpt taken from “The New Workforce”, Harriet Hankin AMACOM 2005

“The Baby Boom Echo is entering the workforce and will be coming on in force through the first quarter of the 21st Century. Nearly 75 million strong, this generation is coming of age as powerful and positive. Their parents, theBoomers, are seen as the most child-centred caregivers in history.”

“At any rate, the Baby Boom Echo is seen as a largely self-confident group, sometimes even cocky. They like to set goals and go for them. Since they have had to be good time management since day one, Echos are multitaskers and team players. In fact, they typically prefer to work in groups rather than alone.”